Maison Martin Margiela, A/W 03-04 Fold out Lookbook
Martin Margiela was fantastic at communicating through clothes, in addition to this, the house also considered how they would present them to the public eye, which lead to highly effective range concepts. Using multiple mediums such as shows, photographs and most notably physical lookbooks. While Martin was at the helm customers and clients were able to sign up to a newsletter which allowed them access to lookbooks in very small quantities. Especially for the men's line, whereby small A5 foldout books containing each look from the season with all items described alongside.
Here we have the specific fold-out lookbook from Martin’s A/W 2003-04 collection, containing a total 20 looks with a description of each look detailing each piece. Photographed by Jaques Habbah, a long time collaborator with Martin. Please bear in mind that this lookbook is not part of the original ones used by the house but are reprints of the original. This book specifically was constructed by the Margiela store in Japan.